Thinking in systems, written down.
Essays and field notes on systems, startups, automation, and digital leverage.
Latest
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Build systems, not goals.
A goal tells you where you want to end up. A system decides whether you'll ever get there — and whether you'll stay.
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Automate the boring 80%.
Most automation projects fail because they start with the interesting 20%. Start with the boring 80% instead — that's where the leverage hides.
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Own assets that compound.
Rented attention stops the moment you stop paying. Owned assets — rankings, communities, domains — keep growing while you sleep.
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Your startup doesn't need a CTO yet.
Before product-market fit, a full-time CTO is usually the most expensive way to solve a problem you don't have yet. Here's what you need instead.
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What I write about
- Systems
- Turning scattered operations into structured, repeatable workflows.
- Startups
- Architecture and execution lessons from 15 years of building.
- Automation
- Eliminating manual work with AI and connected tooling.
- Leverage
- Building assets that compound: SEO, communities, domains, products.