Insights
Thinking in systems, written down.
Essays and field notes on systems, startups, automation, and digital leverage.
Latest
Build systems, not goals. A goal tells you where you want to end up. A system decides whether you'll ever get there — and whether you'll stay. Read the article 
Automate the boring 80%. Most automation projects fail because they start with the interesting 20%. Start with the boring 80% instead — that's where the leverage hides. Read the article 
Own assets that compound. Rented attention stops the moment you stop paying. Owned assets — rankings, communities, domains — keep growing while you sleep. Read the article 
Your startup doesn't need a CTO yet. Before product-market fit, a full-time CTO is usually the most expensive way to solve a problem you don't have yet. Here's what you need instead. Read the article What I write about
Systems
Turning scattered operations into structured, repeatable workflows.
Startups
Architecture and execution lessons from 15 years of building.
Automation
Eliminating manual work with AI and connected tooling.
Leverage
Building assets that compound: SEO, communities, domains, products.